“You should know how extremely thrilled we are with our new Web site. The experience and results are night and day from our last site. You are such a joy to work with.”
Dr. Christina Winsey-Rudd
Wellformance
Websites, marketing and building your brand. (There is stuff you need to know in these articles!)
How Companies Can Rise Above the 'Competitive Bakeoff' "Every company I know loathes the so-called competitive bakeoff: That’s when customers round up all the leading providers in a given product or service category and make them beat each other in pricing..." How To Create Web Traffic With Keywords
"Keyword content means content organized around the precise search terms that your target market is using to find websites and business like yours - locally and globally..."
Seven Ways Your Company Can Harness the Power of Blogs "Blogs make getting the official word out about your company amazingly simple. The benefits include (1) inclusion in search engine indexes, (2) allowing for open feedback with consumers..."
The Brand Called You "Everyone you meet will form an opinion about your company, even if they have not done business with you yet. The challenge is to manage your reputation so that the opinion that people have of you is positive..."
The Secret Recipe for PR Success "Advertising is about selling. PR is about storytelling. People don’t like to be sold to; they’re suspicious of salesmen. But human beings have been passing along their most precious stories since before recorded history..."
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